Scenario A
Rising ad spend, falling revenue
You are an agency account manager preparing a monthly client review. Ad spend increased, but tracked revenue declined. Use Video Studio to determine what the report actually establishes.
Client reporting for PPC & performance agencies
Turn a client report into a source-checked video briefing.
Upload a client report. Digital Echoes finds what changed, checks important claims against the source, and turns the approved story into a client-ready video and written briefing. If the report cannot establish why something happened, it tells you instead of guessing.
- 01Upload report
- 02Analyze
- 03Check evidence
- 04Approve wording
- 05Generate briefing
Run the workflow
Try it yourself with a sample report
No signup. No client data. No payment.
Safe sample environment
These scenarios use synthetic client data and prepared results, so you can explore the workflow without uploading confidential information or using credits.
Sample findings are precomputed from the synthetic reports. Your own supported reports are analyzed when you use Video Studio.Scenario B · Monthly client briefing
Can Video Studio narrow the likely driver?
The headline performance declined, but this synthetic scenario has additional diagnostic evidence. See how a source-supported likely contributor becomes visible only after the supporting report is added.
Initial finding → Supporting evidence → Source-supported likely driver
Matching prepared synthetic findings to their source…
Findings · Evidence · Claim discipline
VERIFIED FACT
SUPPORTED INTERPRETATION
RECOMMENDATION
CAUSE NOT ESTABLISHED FROM CURRENT EVIDENCE
Investigate the cause
The current report establishes what changed. Check what further evidence is available before naming a driver.
Human approval
Review wording
Open the source evidence, investigate the missing cause evidence, then approve each material finding. You can edit the proposed next step in the written demonstration briefing.
Edits in this demo are reviewer notes, not automatically source-checked findings. The prepared video uses the original approved script; your edited next step appears in the written briefing only.
Approved output
Approved written client briefing
Source-supported likely driver:
Cause not established from current evidence:
Next step:
Your report is next
Ready to run your own client report?
You've seen how Video Studio finds material changes, checks the source evidence, distinguishes supported conclusions from unsupported explanations, and lets you approve the client-facing story.
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01 / What changed
The spend increase did not come with revenue growth.
The benchmark story starts with the numbers, then makes the supporting figures available on demand.
Ad spend
$18,400 → $20,700
Up 12.5%
Tracked revenue
$123,000 → $105,400
Down 14.3%
Landing-page conversion
8.9% → 7.1%
Down 1.8 percentage points
Leads
428 → 401
Down 6.3%
Cost per lead
$42.99 → $51.62
Up 20.1%
Show the evidence
Public, synthetic benchmark report (PDF), page 1 table and executive notes. The first value is August 2026; the second is September 2026. Percentages are rounded from those figures.
| Measure | Comparison | September 2026 | Reported change |
|---|---|---|---|
| Ad spend | $18,400 | $20,700 | +12.5% |
| Tracked revenue | $123,000 | $105,400 | −14.3% |
| Leads | 428 | 401 | −6.3% |
| Cost per lead | $42.99 | $51.62 | +20.1% |
| Landing-page conversion | 8.9% | 7.1% | −1.8 percentage points |
| Closed customers | 41 | 34 | −7 |
| Qualified opportunities | 92 | 78 | −14 |
02 / Why it matters
Fewer opportunities and closed customers.
The downstream results also declined in the synthetic report.
Reported outcomes
Closed customers fell from 41 to 34. Qualified opportunities fell from 92 to 78.
03 / Trust moment
Protect your credibility with every client.
The supplied report establishes the performance decline, but does not contain sufficient evidence to determine its cause. Additional diagnostic evidence is required.
Unsupported explanation warning
Cause not established from current evidence — the report does not establish why this changed.The warning stays visible during review, so the agency can check the evidence and approve wording that makes the uncertainty clear to the client.
04 / Human review
The agency approves the wording.
Material claims appear beside their supporting report evidence. A reviewer can check the figures, edit client-facing wording, and approve the briefing before output is created.
- 01Check each material claim against its source.
- 02Keep unresolved causation visible.
- 03Approve the final client-facing wording.
05 / Client output
One story, two useful deliverables.
60-second client briefing
A portrait video for a concise walkthrough of the approved story.
Written summary
A companion summary of what changed, why it matters, and what happens next.
Prepared synthetic 60-second video, pre-rendered from the original approved script. It does not include any wording you edited here.
Read the approved video transcript
In September 2026, ad spend increased to $20,700 from $18,400 in August, while tracked revenue fell to $105,400 from $123,000. Lead volume declined to 401 from 428, and the cost per lead rose to $51.62 from $42.99. The landing-page conversion rate fell from 8.9% to 7.1%. Closed customers decreased from 41 in August to 34 in September, and qualified opportunities fell from 92 to 78. The report does not establish why this changed. • Was the landing-page conversion decline concentrated by device, campaign, or traffic source?
06 / Workflow comparison
Compare the steps, report by report.
See where evidence checks and client approval fit in your current process and in Digital Echoes.
Your current workflow
Read the report, select findings, draft the client story, check the claims, and prepare the deliverables.
With Digital Echoes
Upload a text-based PDF, review source-linked findings and unsupported-explanation warnings, approve the wording, then create the briefing and summary.
Use a supported source
Start with a selectable-text PDF.
The sample reports are synthetic and require no client upload. For your own report, the current parser supports PDFs with selectable text. Scanned or image-only PDFs, PPTX, XLSX, and image files are not parsed as reports in this workflow.